6 Great AI Ideas
It was such a pleasure to present ’35 Great AI Ideas in 35 Minutes’ with Tamara Gielen, Be Relevant, at Email Innovations World 2024! For those of you who missed our presentation, I thought I would...
View ArticleApple iOS 18: Is the Sky Falling for Email Marketers?
Apple recently announced changes coming in iOS 18 – many of them to the Apple Mail app. Should email marketers be concerned? Here’s my take. Enhancements to Apple Mail in iOS 18 From the Apple press...
View ArticleWhat I Love — and Don’t Love — About Email Quality Score (EQS)
When I read Tony Wagner’s latest blog post for Only Influencers (OI), ‘Email Quality Score: Your Secret Weapon for Post-MPP Success’ (disclosures: he works for Strategic America; I am the General...
View ArticleAI Fail and How to Fix [From My Inbox]
This is a cautionary tale from my inbox. I’m a fan of AI, I use AI, I even train others on how to use AI. But you can’t just assign AI a task and assume it will be completed correctly. Let me explain...
View Article11 Tips for Crafting an Effective Speaking Proposal and Session Description
As programming chair for Email Innovations World since 2020, I’ve reviewed a lot of proposals to speak. And as someone who’s been speaking at industry conferences for more than 20 years, I’ve probably...
View ArticleAI for Marketing New Use Case #1: Enhance Your FBAs
When I start a project for a client, I create a brief that includes Features, Benefits, and Advantages (FBAs) as well as other key information. The marketing team is always the starting point for...
View ArticleTips for Marketing in a Crisis, from Post-Hurricane Tampa
Emily Ryan, who I follow (you should too!), posted the following on LinkedIn earlier this month after Florida endured a one-two punch from hurricanes Helene and Milton. It was and is a great post that...
View ArticleFrom My Inbox: Loyalty Program Fail, Simple Fix
The subject line said “Getting close. You almost have enough points to redeem for a reward.” – truncated to “Getting close. You almost h…” in my inbox. The preheader text said “Earn more points” The...
View ArticleAI for Marketing New Use Case #2: Persona Feedback
When I begin work with a client, I often go to my network to find people I know, or friends-of-friends, who are part of their target audience. This helps me understand who we’re marketing to, and I...
View ArticleStop Sending All-Image Emails Now — Here’s One More Reason
Heraclitus, a Greek philosopher, is credited with saying “The only constant in life is change.” If you’re an email marketer, and you’ve been following how Apple and Gmail are changing the inbox...
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