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Channel: Email Optimization Shop by Jeanne Jennings
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6 Great AI Ideas

It was such a pleasure to present ’35 Great AI Ideas in 35 Minutes’ with Tamara Gielen, Be Relevant, at Email Innovations World 2024! For those of you who missed our presentation, I thought I would...

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Apple iOS 18: Is the Sky Falling for Email Marketers?

Apple recently announced changes coming in iOS 18 – many of them to the Apple Mail app. Should email marketers be concerned? Here’s my take. Enhancements to Apple Mail in iOS 18 From the Apple press...

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What I Love — and Don’t Love — About Email Quality Score (EQS)

When I read Tony Wagner’s latest blog post for Only Influencers (OI), ‘Email Quality Score: Your Secret Weapon for Post-MPP Success’ (disclosures: he works for Strategic America; I am the General...

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AI Fail and How to Fix [From My Inbox]

This is a cautionary tale from my inbox. I’m a fan of AI, I use AI, I even train others on how to use AI. But you can’t just assign AI a task and assume it will be completed correctly. Let me explain...

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11 Tips for Crafting an Effective Speaking Proposal and Session Description

As programming chair for Email Innovations World since 2020, I’ve reviewed a lot of proposals to speak. And as someone who’s been speaking at industry conferences for more than 20 years, I’ve probably...

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AI for Marketing New Use Case #1: Enhance Your FBAs

When I start a project for a client, I create a brief that includes Features, Benefits, and Advantages (FBAs) as well as other key information. The marketing team is always the starting point for...

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Tips for Marketing in a Crisis, from Post-Hurricane Tampa

Emily Ryan, who I follow (you should too!), posted the following on LinkedIn earlier this month after Florida endured a one-two punch from hurricanes Helene and Milton. It was and is a great post that...

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From My Inbox: Loyalty Program Fail, Simple Fix

The subject line said “Getting close. You almost have enough points to redeem for a reward.” – truncated to “Getting close. You almost h…” in my inbox.   The preheader text said “Earn more points” The...

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AI for Marketing New Use Case #2: Persona Feedback

When I begin work with a client, I often go to my network to find people I know, or friends-of-friends, who are part of their target audience. This helps me understand who we’re marketing to, and I...

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Stop Sending All-Image Emails Now — Here’s One More Reason

Heraclitus, a Greek philosopher, is credited with saying “The only constant in life is change.” If you’re an email marketer, and you’ve been following how Apple and Gmail are changing the inbox...

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